Privacy Policy

Last updated: October 17, 2026

Femme Lux Beauty Supply LLC ("Femme Lux," "we," "us," or "our") operates the online beauty and cosmetics store at https://femmeluxus.com, with its business address at 4423 N Grimes St, Suite 600, Hobbs, NM 88240, United States.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use and protect it, when we share it, and the choices available to you when you visit our website, create an account, place an order, or communicate with us.

It also explains our practices regarding SMS notifications, customer consent, and mobile information.

1. Scope of This Policy

This Privacy Policy applies to our website and related online shopping services, including customer accounts, purchases, shipping and delivery, customer support, and SMS communications.

When our website links to third-party services, their privacy practices may differ from ours. We encourage you to review their privacy policies.

2. Information We Collect

We collect personal information necessary to provide our services and operate our online store.

2.1 Information You Provide

• Account Information: Your name, email address, telephone number, password, and account preferences.
• Order Information: Products ordered, shipping and billing addresses, order history, and purchase totals.
• Payment Information: Your selected payment method and transaction details. Payment card and wallet information is processed through authorized payment providers.
• Customer Communications: Information you provide through contact forms, return requests, product reviews, emails, or customer support inquiries.
• Newsletter Information: Your email address and subscription preferences when you subscribe to our newsletter.
• SMS Information: Your mobile phone number, SMS communication preferences, consent status, opt-in records, and relevant messaging activity.

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• Browser type, operating system, and device information.
• IP address and general location derived from your IP address.
• Pages visited and website interactions.
• Session identifiers and essential cookies.
• Technical information necessary to maintain website security and functionality.

We do not purchase personal information from data brokers.

3. How We Use Your Information

We use personal information to:

• Register and manage customer accounts.
• Process orders, payments, refunds, and returns.
• Fulfill purchases and arrange shipping and delivery.
• Send order confirmations and transactional notifications.
• Provide customer service and respond to inquiries.
• Send account security alerts and requested verification codes.
• Send SMS notifications when appropriate consent has been obtained.
• Send email newsletters to subscribed customers.
• Protect our website against fraud and unauthorized access.
• Improve website performance and customer experience.
• Comply with applicable laws and legal obligations.

We do not sell your personal information or provide your contact information to other brands for their independent marketing purposes.

4. SMS Communications and Consent

Femme Lux offers SMS messaging services to customers who choose to receive updates relating to their orders, deliveries, and accounts.

4.1 Types of SMS Messages

Depending on the services requested and your communication preferences, our SMS messages may include:

Order and Account Notifications

• Order confirmations and status updates.
• Payment confirmations.
• Important purchase and account updates.
• Account security alerts.

Shipping and Delivery Notifications

• Shipping confirmations and tracking information.
• Package delivery updates.
• Delivery confirmations and service-related notifications.

Account Verification and Security

• One-time passwords (OTP).
• Login verification codes.
• Account recovery and security verification messages.

These transactional messaging services do not include promotional or advertising messages.

4.2 How We Obtain SMS Consent

Customers may voluntarily subscribe to recurring SMS notifications through designated consent forms on our website, including checkout, account registration, or account notification preferences, where available.

When we use an SMS enrollment checkbox:

• The checkbox is optional and not preselected.
• Customers must actively select it to provide consent.
• The purpose of the SMS messages is disclosed before enrollment.
• Customers are informed of possible messaging charges and how to unsubscribe.

We may also send an individual verification code when a customer specifically requests SMS authentication.

Providing a mobile phone number during registration or checkout does not automatically enroll you in recurring SMS messaging.

Consent to recurring SMS communications is not a condition of purchase.

We maintain applicable consent records to document customer messaging preferences.

4.3 SMS Message Frequency and Charges

Message frequency varies based on your orders, shipping activity, account actions, and requested verification services.

Message and data rates may apply. These charges are determined by your wireless service provider.

4.4 SMS Opt-Out and Customer Assistance

You may opt out of recurring SMS communications at any time.

• Reply STOP to unsubscribe from the applicable SMS messaging program.
• Reply HELP for messaging assistance.
• Contact us at [email protected] or (313) 979-4449 for additional support.

After you opt out, you may receive one confirmation message acknowledging your request.

We will not continue sending messages under the opted-out messaging program unless you provide new consent or separately request an eligible service-specific message.

4.5 Mobile Information and SMS Consent Protection

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

All text messaging originator opt-in data and consent information will not be shared with any third parties for marketing or promotional purposes.

We may provide information necessary for SMS delivery to authorized messaging service providers, including Twilio, solely to deliver and manage the SMS services you have requested.

Those providers are not authorized to use your mobile information or consent records for their own independent marketing purposes.

We do not sell, rent, or trade SMS subscriber lists or consent records.

5. Cookies and Website Technologies

We use cookies and similar technologies to maintain website functionality and improve your shopping experience.

Essential cookies help:

• Keep customers signed in.
• Maintain shopping cart contents.
• Protect account access and checkout.
• Remember selected website preferences.

Where available, our cookie banner allows you to manage applicable cookie preferences.

For more information, please review our Cookie Policy.

6. Information Sharing and Disclosure

We may share personal information with trusted service providers when necessary to operate our business.

These include:

• Payment Processors: To process payments, refunds, and transactions securely.
• Shipping and Delivery Providers: To fulfill purchases and deliver orders.
• SMS Providers: To send authorized transactional notifications and verification messages.
• Website and Hosting Providers: To maintain website operations, security, and technical services.
• Customer Support Providers: To assist with inquiries and order-related issues.
• Legal Authorities: When disclosure is required by applicable law, legal process, or a valid governmental request.

We limit information shared with service providers to what is reasonably necessary for their authorized responsibilities.

SMS opt-in information and consent records are not shared with third parties or affiliates for marketing or promotional purposes.

If Femme Lux undergoes a business merger, acquisition, or sale, relevant information may be transferred as permitted by applicable law and subject to applicable privacy obligations.

Public product reviews may be displayed on our website as part of the shopping experience.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information against unauthorized access, alteration, disclosure, and loss.

Customer information is accessible only to personnel and authorized service providers who require it for legitimate business purposes.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

We encourage customers to protect their account credentials and sign out when using shared or public devices.

If you believe your account has been accessed without authorization, please contact us.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

• Maintain customer accounts and provide requested services.
• Process orders, refunds, and returns.
• Maintain financial and transaction records.
• Document SMS communication consent where applicable.
• Resolve disputes and respond to support requests.
• Meet legal, regulatory, and security obligations.

When information is no longer necessary, we take reasonable steps to delete or securely dispose of it.

9. Your Privacy Rights and Choices

Depending on applicable law, you may have the right to access, correct, or request deletion of personal information.

You may also manage your communication and account preferences.

• Account Details: Update personal information through your customer account.
• Orders: Review your purchases through Your Orders.
• Returns: Submit requests through Start a Return.
• Email Newsletter: Unsubscribe using the link included in our emails.
• SMS Notifications: Reply STOP to unsubscribe from the applicable SMS program.
• Cookies: Adjust cookie preferences through available website controls or your browser.
• Personal Information Requests: Contact us to request access, correction, or deletion of eligible information.

Privacy requests may be submitted to [email protected] or by calling (313) 979-4449.

We may need to verify your identity before processing certain requests. We may retain information when required for legal compliance, ongoing orders, fraud prevention, or other lawful purposes.

10. Children's Privacy

Our website is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13.

If we become aware that personal information has been collected from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

Beauty guides and product recommendations concerning younger audiences do not constitute an invitation for children to submit personal information.

11. Third-Party Websites

Our website may include links to third-party websites, applications, or services.

We are not responsible for their content, security practices, or privacy policies.

We encourage customers to review the privacy practices of external services before providing personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, website functionality, business practices, or applicable laws.

When changes are made, we will update the "Last updated" date at the beginning of this document.

Where required, we will provide additional notice of material changes.

13. Contact Us

For questions regarding this Privacy Policy, SMS messaging, privacy rights, or personal information, please contact:

Femme Lux Beauty Supply LLC

4423 N Grimes St, Suite 600
Hobbs, NM 88240
United States

Phone: (313) 979-4449

Email: [email protected]

Website: https://femmeluxus.com

Contact Form: Contact Femme Lux

Related Policies: Cookie Policy · Terms of Use · Accessibility